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Launch of VX-451 and V Store Opening in Indonesia

Launch of VX-451 and V Store Opening in Indonesia Vertex Standard and authorised distributor – PT Cakrawala Multi Komonikasi successfully launched the first V Store in Indonesia on 10 November 2011. This brand new V Store is located at Harco Glodok Building in the Jakarta city to target the high customer traffic and generate greater market awareness for the Vertex Standard brand.


First V Store unveiled in Harco Glodok Building in Jakarta

The opening day also saw the launch of Vertex Standard VX-451 radio to the Indonesia market. A media briefing was held at the Sun City Luxury Club in Jakarta for the local journalists to publicise the launch and V Store opening.

Stephen Ritchie, Director of Distribution, Asia Pacific for Vertex Standard and owner of PT Cakrawal, Anthony S. jointly officiated the opening ceremony. “We are excited about the potential of Vertex Standard radio business and the market opportunities in Indonesia. The opening of the first local V Store is an important milestone for our partnership with Vertex Standard,” said Anthony S. for PT Cakrawal.


Stephen Ritchie, Vertex Standard’s Director of Distribution Asia Pacific and Anthony S. for PT Cakrawal officiating the opening ceremony

Over 90 guests at the launch and opening ceremony were resellers and end users of the Vertex Standard two-way radio invited by PT Cakrawal. Several VIP guests from the Indonesia police and military organisations attended the opening ceremony.